Guides for websites that answer back
Practical, vendor-neutral advice on AI assistants for business websites.
Get your website ready for an AI assistant: 10 quick fixes
An AI assistant is only as good as the website it learns from. Ten practical fixes that make answers clearer, shorter and more accurate.
November 1, 2026 Guides · 6 minRule-based chatbots vs. website-trained AI assistants
Decision trees, generic AI chat and assistants trained on your own website: how they differ, and how to choose for a small business.
November 1, 2026 Guides · 6 minA privacy checklist for adding AI chat to your website
What to check before you add an AI assistant to your website: what it reads, what it stores, what visitors are told, and how to switch it off.
November 1, 2026 Guides · 5 minTurning website questions into leads (without being pushy)
Most visitors who ask a question are not ready to fill in a form. How to answer first, earn trust, and make the hand-off to a person feel natural.
November 1, 2026 Guides · 5 minWhy AI answers go stale — and how to keep yours current
Most AI assistants are trained once and slowly drift out of date. What “fresh” really means for a website assistant and what to look for.
November 1, 2026